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Launch Readiness for Medical Affairs & Communications Teams
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Launch Readiness for Medical Affairs & Communications Teams
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Thursday
, February 4
11:00am EST
Opening Remarks
Peter Goldberg, Ph.D.
11:05am EST
Keynote: Demonstrate How the Role of Medical Affairs is Critical in Ensuring a Successful Launch
Kirk Shepard, MD
11:35am EST
Optimize the Handoff to Medical Affairs: How Can Medical & Commercial Collaborate More Effectively?
Oscar Segurado, MD, PhD • Sonal Bhatia, MD • Damon Harrell • Alan Wright, MD, MPH
12:20pm EST
"Meet the Speakers" Zoom Party
12:50pm EST
Actionable Insights for Medical Affairs Teams: Lessons from the Front Lines
Christina L. Hoffman, MS
1:25pm EST
Panel Discussion: Improve Your KOL Engagement and Management Strategy
Sue Currie, Ph.D. • Carol Hoang, PharmD, MBA • Mark Wildgust, Ph.D. • Steven Zhang, MD, Ph.D.
2:10pm EST
"Meet the Speakers" Zoom Party
2:40pm EST
Apply Real World Evidence to Communications Strategies to Achieve Launch Excellence
Sonal Bhatia, MD
3:15pm EST
Late Stage Commercial Launch Preparedness from a People, Process, and Technology Perspective
Rebecca Burnett, MS, MBA
4:00pm EST
Zoom Networking Breakout: Day 1 Recap
Friday
, February 5
11:00am EST
Opening Remarks
Peter Goldberg, Ph.D.
11:05am EST
Keynote: What Does Medical Affairs Success Look Like in a Virtual World?
Kirk Taylor, MD
11:35am EST
Panel: Successfully Integrate the Patient Voice into your Medical Communications
Carol Hoang, PharmD, MBA • Heather Ambrose • Ashish Dugar, Ph.D, MBA • Anand Reddi, MD
12:20pm EST
"Meet the Speakers" Zoom Party
12:50pm EST
Best Practices for Approaches for Launch Planning for Evidence Generation in Oncology
Mark Wildgust, Ph.D.
1:25pm EST
Panel: Assess the Implications of Remote Publication Planning
Robin LeWinter, Ph.D. • Chirag Shah, PharmD, RPh
2:10pm EST
"Meet the Speakers" Zoom Party
2:40pm EST
Analyze Disease Awareness Strategies from a Medical Affairs Perspective
Eddie Power, PhD
3:15pm EST
Panel Discussion: Dissect the Evolution of the MSL Role and Innovative Ways to Operate During Covid-19
Peter Goldberg, Ph.D. • Rachele Berria, MD, Ph.D. • Tyke White, MBA, MPH
Timezone
Launch Readiness for Medical Affairs & Communications Teams
America/New York
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Launch Readiness for Medical Affairs & Communications Teams
Feb 4
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5, 2021
Thursday
, February 4
Friday
, February 5
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Heidi Katz
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Bob Rava