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Launch Readiness for Medical Affairs & Communications Teams
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Thursday, February 4
 

11:00am EST

Opening RemarksPeter Goldberg, Ph.D.

11:05am EST

Keynote: Demonstrate How the Role of Medical Affairs is Critical in Ensuring a Successful LaunchKirk Shepard, MD

11:35am EST

Optimize the Handoff to Medical Affairs: How Can Medical & Commercial Collaborate More Effectively?Oscar Segurado, MD, PhD • Sonal Bhatia, MD • Damon Harrell • Alan Wright, MD, MPH

12:20pm EST

"Meet the Speakers" Zoom Party

12:50pm EST

Actionable Insights for Medical Affairs Teams: Lessons from the Front LinesChristina L. Hoffman, MS

1:25pm EST

Panel Discussion: Improve Your KOL Engagement and Management StrategySue Currie, Ph.D. • Carol Hoang, PharmD, MBA • Mark Wildgust, Ph.D. • Steven Zhang, MD, Ph.D.

2:10pm EST

"Meet the Speakers" Zoom Party

2:40pm EST

Apply Real World Evidence to Communications Strategies to Achieve Launch ExcellenceSonal Bhatia, MD

3:15pm EST

Late Stage Commercial Launch Preparedness from a People, Process, and Technology PerspectiveRebecca Burnett, MS, MBA

4:00pm EST

Zoom Networking Breakout: Day 1 Recap
 
Friday, February 5
 

11:00am EST

Opening RemarksPeter Goldberg, Ph.D.

11:05am EST

Keynote: What Does Medical Affairs Success Look Like in a Virtual World?Kirk Taylor, MD

11:35am EST

Panel: Successfully Integrate the Patient Voice into your Medical CommunicationsCarol Hoang, PharmD, MBA • Heather Ambrose • Ashish Dugar, Ph.D, MBA • Anand Reddi, MD

12:20pm EST

"Meet the Speakers" Zoom Party

12:50pm EST

Best Practices for Approaches for Launch Planning for Evidence Generation in OncologyMark Wildgust, Ph.D.

1:25pm EST

Panel: Assess the Implications of Remote Publication PlanningRobin LeWinter, Ph.D. • Chirag Shah, PharmD, RPh

2:10pm EST

"Meet the Speakers" Zoom Party

2:40pm EST

Analyze Disease Awareness Strategies from a Medical Affairs PerspectiveEddie Power, PhD

3:15pm EST

Panel Discussion: Dissect the Evolution of the MSL Role and Innovative Ways to Operate During Covid-19Peter Goldberg, Ph.D. • Rachele Berria, MD, Ph.D. • Tyke White, MBA, MPH